Wilkinson Sword Direct Mail

A mailer fit for a Queen

The Queen’s Golden Jubilee Commemorative Sword, only 50 of which were produced, was marketed with stunning and elegant design. The £50,000 sword was depicted in a leather bound box with acid etched branded brass plate containing a beautiful brochure with gold die-stamped lettering.

Every millimeter of this piece this was carefully considered, from the textured stock to the gold staples. Conveying the quality of the sword’s craftsmanship was fundamental and I endeavoured to reflect this as I directed the photoshoot.

Whether or not you decided to invest in the sword, you’d want to treasure this item.

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